Category Archives: Planning

Digital Marketing – What does success look like when marketing to Healthcare Providers?

Beginning last year, MarTech launched the fist of its annual Stackies Award, encouraging companies to submit one slide showing the various technologies used to market their wares.  Otherwise know as “Marketing Tech Stacks”, the award is based on the following criteria…

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IT Outsourcing – Beware

Ok, so now I’ve been on both sides of the IT outsourcing equation. While I have had a few reasonably good experiences as a client (consumer of outsourcing), the majority of engagements have been disappointing. Now that I’m working for a large consulting and outsourcing firm, it’s much more clear why a large number of engagements run into problems. Here’s a quick list of issues. Let me know your thoughts. Continue reading IT Outsourcing – Beware

CIO Challenge #1: When business leadership and partnerships fall short …

The CIO’s responsibilities fall within
and outside of the technology realm. As part of the job, the CIO needs to influence and even establish functions outside of technology to enable success. However, in some cases the changes outside of technology or IT simply can’t be made, resulting in less than expected results from IT solutions or in some cases absolute failure. What can be done by CIOs when it becomes clear that company leadership simply will not or cannot put in place functions or capabilities outside of IT that are required to fully realize the benefits of IT investments?

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